Locust Lane Grapes

Supermarket chain Asda had great cause for embarrassment recently after a number of their customers managed to buy bottles of wine for just 5p after what they call was a ‘pricing error’. A few lucky shoppers managed to actually purchase bottles of rioja for just 5p online, but most trying to take advantage of the seemingly amazing deal were told that a mistake had been made and were refused the goods by Asda staff.

The rioja normally cost £7 a bottle, but was advertised on a discount deals website as costing just 5p. Understandably, the orders started flooding in on the Asda website, but most were told that the product was out of stock. Disgruntled customer Diane Bowler said:

“If an item is out of stock, surely you shouldn’t be allowed to order it. I feel let down.”

Filed under: General on April 30th, 2010